Retailers are driving a lot of innovation in the world of mobile which still requires the user to tap and use the mobile device. Google Glass presents unlimited opportunities in the retail industry to engage the customer on the go.
1. Ever since Apple announced the use of beacon technology in its stores, all retailers have started exploring the benefits of doing so. Mapping out different sections of the store is an effort already taken up by many retailers to leverage the beacon technology. Push notifications when used in the right context at the right time can drive valuable results. But it still requires the customer to carry the mobile device in their hands, keep checking them and requires a couple of clicks to get to the offer thrown at them.
1. Ever since Apple announced the use of beacon technology in its stores, all retailers have started exploring the benefits of doing so. Mapping out different sections of the store is an effort already taken up by many retailers to leverage the beacon technology. Push notifications when used in the right context at the right time can drive valuable results. But it still requires the customer to carry the mobile device in their hands, keep checking them and requires a couple of clicks to get to the offer thrown at them.
Google Glass removes that barrier and when coupled with an in-store experience can make "smartphones" appear ancient in terms of the user experience. Everything is in the eye of the customer and much can be done to target relevant offers in different sections of the store using the custom app. Endless opportunities to engage the customer who just walked-in to your store and entice him to the sections and ongoing personalized offers where s/he would want to be.
If the CRM engine recognizes the member's interest in real time (as soon as the member scans it using the custom Glass app), then a relevant offer may be served to convert this window shopper into a customer then and there. A WOW moment with some cool graphics to serve the personalized offer will make a difference.
3. Notifications like you’re order is ready for pick up: A parallel notification approach instead of emails/text messaging notifying you that your order is ready for pick-up.
Consider the scenario that you ordered something online for pick-up at your local store and are out when suddenly you receive an email notifying you that "You're order is ready for pick up at the xxx Store". Well, technically you shouldn't be checking your phone for emails and text messages while driving. Retailers can throw subtle notifications using Google Glass custom app and inform you that the order is ready for pick-up with the driving directions and time taken to reach that store. Saves you fuel and effort since you're already out driving, may well visit the store and pick up the stuff you ordered online.
4. Many more can be listed based on the feedback (like scanning and sharing the product with family/friends for future considerations, gathering quick member feedback, sale, deals, gamifying experiences, internal communications from glass user to another glass user)
2. Many a times shoppers go to a store, check-out the price of a product they want to buy or planning to buy in the near future and if it is not attractive, move on and check-out the same product out in other retailers. Imagine if they could scan that product and attach a price drop notification to it then and there. So the information collected here is that this person has a high intent of buying the product just scanned with a high chance of converting him/her to a buyer.
If the CRM engine recognizes the member's interest in real time (as soon as the member scans it using the custom Glass app), then a relevant offer may be served to convert this window shopper into a customer then and there. A WOW moment with some cool graphics to serve the personalized offer will make a difference.
3. Notifications like you’re order is ready for pick up: A parallel notification approach instead of emails/text messaging notifying you that your order is ready for pick-up.
Consider the scenario that you ordered something online for pick-up at your local store and are out when suddenly you receive an email notifying you that "You're order is ready for pick up at the xxx Store". Well, technically you shouldn't be checking your phone for emails and text messages while driving. Retailers can throw subtle notifications using Google Glass custom app and inform you that the order is ready for pick-up with the driving directions and time taken to reach that store. Saves you fuel and effort since you're already out driving, may well visit the store and pick up the stuff you ordered online.
4. Many more can be listed based on the feedback (like scanning and sharing the product with family/friends for future considerations, gathering quick member feedback, sale, deals, gamifying experiences, internal communications from glass user to another glass user)
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